The idea for My FitFix started back in 2017 (#throwback) just when the gym apparel & athleisure markets began to explode and exciting new brands were appearing out of nowhere.
My FitFix Founder Josh Horne, a long time fitness enthusiast, was getting frustrated at the lack of quality subscription boxes available for him to gift to a family member to support her fitness journey.
After seeing the rise of subscription boxes in the USA, Josh was done with waiting and began to sketch out the ideas of what would eventually become My FitFix.
A product that would inspire, a service that would educate and a subscription box experience that exceeds expectations.
After conversations with potential customers, what they were missing became clear.
Advice and knowledge along with awesome gym gear!
Just 6 months later and My FitFix was launched.
Not just end-of-season, over-stock samples stuffed into a box, no.
A ‘latest trend’, all you desire, motivational package of gym gear and accessories sent to your door.